ericmortensen: jhnbrssndn: kiamatthews: No offense Karp and Topher, but this whole “Grammy’s plus social media = kewl!” thing that’s going on this year screams of a bunch of Old Dudes doing weird hand symbols, awkwardly bopping and saying “yeah, I’m hip, I’m down”. OUCH.  But yes. All true.  But it’s also true of every other awards show.  It’s just that the Grammys are particularly bad at it. I’m impressed that they’ve even heard of Tumblr. That’s an important step. Choosing to work with Tumblr at any level is an important step as well. But the next step is the big one. They need to figure out that the value is not in tumbling at us for a few hours on a Sunday night. The value is in tumbling with us. They have to be willing to climb into bed with the Tumblr community and stay there. If I felt a connected to the Grammys the way I feel connected to Newsweek, I might actually be watching right now. Of course, the show would still suck…so that’s a problem.  I can’t solve every one of your problems GRAMMY! Now this sounds about right (from here on known as the Newsweek Tumblr Effect). And far less cynical.

ericmortensen:

jhnbrssndn:

kiamatthews:

No offense Karp and Topher, but this whole “Grammy’s plus social media = kewl!” thing that’s going on this year screams of a bunch of Old Dudes doing weird hand symbols, awkwardly bopping and saying “yeah, I’m hip, I’m down”.

OUCH.  But yes.

All true.  But it’s also true of every other awards show.  It’s just that the Grammys are particularly bad at it. I’m impressed that they’ve even heard of Tumblr. That’s an important step. Choosing to work with Tumblr at any level is an important step as well. But the next step is the big one. They need to figure out that the value is not in tumbling at us for a few hours on a Sunday night. The value is in tumbling with us. They have to be willing to climb into bed with the Tumblr community and stay there. If I felt a connected to the Grammys the way I feel connected to Newsweek, I might actually be watching right now.

Of course, the show would still suck…so that’s a problem.  I can’t solve every one of your problems GRAMMY!

Now this sounds about right (from here on known as the Newsweek Tumblr Effect). And far less cynical.

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  1. chartreuse reblogged this from notational
  2. izziexxx reblogged this from joshmohrer
  3. hexmark reblogged this from newsweek and added:
    The internet has radically changed who gets to say what aspect of pop culture is relevant.
  4. what-the-fuuck reblogged this from nickdouglas
  5. soupsoup reblogged this from john
  6. john reblogged this from thegrammys and added:
    Amen. Smart enough out of the gate to a) include Tumblr b) let TopherChris live blog and do his thing at the Grammys....
  7. screamitstanima reblogged this from thegrammys
  8. shining-moonlight reblogged this from meaghano
  9. tracyinwonderland reblogged this from thegrammys and added:
    Oh hey, it’s my boyfriend.
  10. followingfootsteps reblogged this from thegrammys
  11. thegrammys reblogged this from john and added:
    Are we particularly bad at social media or particularly bad on Tumblr? We’ll figure out our Tumblr voice in time, as...
  12. mnak reblogged this from newsweek
  13. calinative reblogged this from newsweek and added:
    I guess you can’t please everyone. For the record, the people I worked with at the GRAMMYs (Marketing/Comm/Digital)...
  14. lady-amalthea reblogged this from newsweek